These days big brands invest almost as much resources into the marketing their brand to current and future employees – as they do to marketing their products to consumers.
At the same time, driven by technology, talent acquisition has now shifted from a buyer’s market to a seller’s market. These are seismic shifts.
Anita van de Velde, the founder of DeVelde International has collected insights from brands such as Heineken, Microsoft, ING Bank, ABN Amro, Kimberley-Clark, Elsevier, Edelman and more, to learn from the companies that got it right in this dynamic new territory: Employer Branding.
We welcome your thoughts on the research we’ve conducted, please feel free to share, comment and give us your feedback.
You can contact Anita van de Velde to continue the conversation.