Today’s millennials are tomorrow’s leaders. But what does this misunderstood demographic look for in their potential employer, and how can they best learn the skills they will need as future employers, managers and leaders?
About Anita van de Velde
With many years working on both the agency and client side in the UK, Anita developed integrated marketing communications strategies for a number of Blue Chip clients. As a direct marketing expert, she was an early advocate of digital channels. Anita, a British national, has worked with numerous e-commerce organizations, including Amazon and Sainsbury’s To You. Diversity has been a keen area of interest to Anita since the beginning of her career. In 2004, she was a founder member of the IPA Diversity Committee, responsible for bringing diversity to the fore in the UK advertising industry. She continues to support diversity and sustainability as an executive search consultant. Anita founded DeVelde International following a management buyout of the O’Connell Executive Search business.
Entries by Anita van de Velde
This is a white paper authored by Anita van de Velde and researched by Evelina Padervinskaite from DeVelde International. It explores how various leading mutinationals such as HEINEKEN, DSM and TCS have embraced the discipline of Employer Branding to ensure their future success.
Deze white paper is geschreven door Anita van de Velde en gebaseerd op onderzoek van Evelina Padervinskaite van DeVelde International. De paper verkent hoe en waarom verschillende, leidende mutinationals als Heineken, Microsoft, ING en ABM Amro Employer Branding als discipline hebben omarmd om in de toekomst succesvol te blijven.
What’s the future of employee engagement if employees won’t even be in the same office space?